The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.
Everyone knows to make their web sites sticky. Fresh and useful content keeps users coming back for more, with the result that they get to know and trust you and ultimately become a repeat and loyal customer. Promotional products similarly keep your company name (imprinted on a coffee mug or mouse pad) literally in front of potential customers—whether at home or in the office.
In fact, the money spent on promotional products is often a better use of advertising dollars in terms of ROI (return on investment). According to a 2004 study by LJ Market Research, 75% of respondents asked could recall the name of an advertiser on a promotional product they had received, while only 53.5% could remember the name of an advertiser they'd read about in a print publication in the past week.
By giving gifts at trade shows, in direct business-to-business sales meetings, or straight to the customer at cash point or in direct mail campaigns, your company begins to get attention and build name recognition, attract new and reward repeat customers while at the same time further inspiring loyalty.
Intangibles such as word-of-mouth and goodwill are also bumped up when you give people something useful for free. It doesn't have to be a pricey item – if the recipient feels that a special effort was made to give something that targets his or her specific area of interest. Bookmarks are a good example of an inexpensive – although useful – promotional product. Because they are not perceived as gifts of intrinsic value, care must be taken to match the content of the bookmark to the subject matter of the individual customer's purchase, in which case a strongly personal and highly positive impact can be made.
It's the thought that counts.
Farfromboring.com has over 70 years experience in the promotional products market. With millions of different promotional products on the market making the right decision on the right promotional products for your business would be overwhelming. With our dedicated sales and support team FarFromboring.com will help you choose the right promotional product for building your business. Visit Farfromboring Promotional Products for more information or visit our Promotional Products Blog for unique promotional products, promotional products specials, and for articles on promotional products for your industry.
1 comment:
Everyone is happy to receive free marketing promotional items handed out by the companies with whom they do business. According to the marketing experts, promotional items can be a keystone in your branding and marketing strategy. They help you grow your business and enhance existing and budding relationships.
To make any business grow, a lot of planning, thought process, and selection of right promotional item are required
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