Is your advertising crisp and clean? Is your advertising simple and to the point? Is your advertising sending the right message to your customer and compelling them to become involved with your company and come in to buy something? Is your advertising really top notched?
Why do I ask these questions? Well simple really, you see most entrepreneurs will answer yes to these questions, however as you review their advertising especially their print advertising like brochures, yellow page ads and newspaper display ads they are so cluttered and confusing usually that the make no sense and turn customers off.
A cluttered ad kills business; it does not help business. Your goal in advertising is to build brand awareness or compel the potential customer to buy something from you or hopefully both. But if you clutter all your advertising with irrelevant debris, then it will produce neither of your well-intended goals.
Why waste your money on a cluttered ad? They do not work, perhaps it is a sign of ego and you can list all the great things you feel are important about your business, but that is an ad for you and it will not likely convey the correct communication to your customer. Ask yourself the questions above once more and be brutally honest with yourself? Consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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