So is pixel advertising just another fad... here today and gone tomorrow? No one really knows for sure, but right now it's one of the hottest online advertisement mediums.
But in order for pixel advertising to have any kind of real staying power, people will have to do more with the concept than just introduce 'knockoff sites'.
While the 'cookie-cutter clone' approach favors the quick buck artists, copying Alex Tew's 'Million Dollar Homepage' (www.milliondollarhomepage.com) idea is simply not sustainable in the long run. What's needed, in order for the pixel advertising craze to survive, is for webmasters to give advertisers a legitimate reason to buy pixels from them... other than that it's new and cool. With so many people now selling pixel ads, how do sellers differentiate themselves? Or do pixel ads become a mere commodity, where price per pixel becomes the overriding consideration.
So is there hope for pixel advertising as a viable ad medium? I believe so, and the answer lies in one word... creativity. How can someone take this concept, give it a unique twist and then add value?
It seems unlikely that that advertisers will continue to simply pay good money, just to have an advertisement on a pixel page... without seeing a potential for return on their investment. A recent random check of a dozen or so pixel clone sites reveals this to be true... a lot of empty pixel real estate remains unsold. And at prices below what Alex Tew was charging.
Of course, some sharp marketers soon figured out that pixels sites oriented around 'adult entertainment' might draw some interest from advertisers. You have to figure it's only a matter of time before X-Rated pixel sites are in full bloom all over the internet.
Pornography aside though, what are some ways that inspired webmasters might monetize pixel ad sites? Perhaps by holding a contest... maybe a raffle to benefit a charity or some sort other promotion for a worthy cause. Or maybe taking a lead from the blogging community and doing a pixel site for like-minded individuals, causes or organizations. Such as a guide site to local churches in a given city.
Another idea might be to create a site where hobbyists or enthusiasts could post pictures... like Corvette owners, coin collectors, people who grow roses, fisherman - who could display their prized catches or favorite fishing holes, NBA fans, etc. The possibilities are virtually endless.
Or how about a site featuring puppies? A pixel-master could allow canine lovers to come and post adorable puppy pictures. It could even be a free site, where the owner could place a sprinkling of Google Adsense ads, a couple of Amazon banner ads for books about puppy care... and even some relevant affiliate links to sites selling dog related products.
Will this make a million dollars? More than likely... no.
But it does add value and could easily generate some income from contextual avertising, affiliate referrals and even topical e-book sales.
And besides... isn't a page full of cute puppies a whole lot better than a page full of lonely pixels!
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