How To Make Your Business Stand Out

Writen by Scott Shaper

Imagine if you had no competition. Wouldn't that make selling your product or service easy? Of course it would. So how do you eliminate your competition? Actually, the answer is simple I will explain in a moment but first ask yourself this.

How does Mercedes Benz sell any cars? What is the difference between a Mercedes and any other vehicle? Mercedes Benz has a drive train, engine, four wheels, etc. just like any other car. Physically, there is no difference. Yet Mercedes Benz sales thousands of cars per year for three times the price.

So how does Mercedes Benz do it? They don't sell cars.

I know what you are thinking, "What do you mean they don't sell cars! Sure look like cars to me!"

When you see someone driving a Mercedes Benz what do you think about that person? Successful, rich, an important person, right? How do you think that person driving the Mercedes Benz feels? They are probably thinking hey look at me I am somebody. They feel good about themselves, they are part of an elite group.

You see Mercedes doesn't sell cars they sell a status symbol, a feeling, an emotional high. Mercedes eliminates their competition by shining a different light on themselves that separates them from the rest of the car makers.

So what does that mean for you? It means everything when you are promoting your business because you eliminate your competition by shining a different light upon yourself.

What is your niche? What do you offer that you competition does not? Finding and exploiting that niche is one of the keys to successfully promoting your business. I will explain an easy way to find your niche in a moment but first there is another concept you need to understand.

Once you have found your niche you need to let the public know about it. If nobody knows the benefit of your niche than you might as well have no niche at all.

So how do you find you niche? Easy.

I told you I would give you a simple way to find that niche and here it is.

In one column write down all the feature you offer your customer. Next to each feature write down the benefit the customer receives from that feature. Now, look at all the features and benefits and find the one that is unique or see what one you can make unique.

Give a try and give it some thought. You will be surprised at what you will come up with. However, finding your niche won't do you a bit of good unless you know how to promote that niche.

That is the topic of my next article titled "Promoting your niche" you can view that article here.

Scott Shaper is a professional copywriter and has written numerous copy material for businesses looking to better promote themselves. You can visit his website at www.words-that-work.us