Compiling your classified advertisement
1. Even though these adverts are routine and limited in style, you can still use striking words or phrases.
2. Present your facts in as complete a manner as possible. Give a full but brief description of the goods, service or vacancy on offer.
3. State the price where products are involved.
4. Always make sure your contact details are correct, check again if you have to it is important.
Placing your classified advertisement
1. You can place your advert by visiting the newspapers office where trained staff will assist you in compiling the advert.
2. You can make use of any computerised outlet where standard forms are provided by the larger newspapers.
3. If you are a telephone subscriber, your advert can be placed by phone or fax and an account will be sent to you.
4. Newspapers have deadlines, so find out what these are from the publication concerned.
5. Inform them of the number of times, and on which days you want the advert to appear. These are referred to as insertions or 'inserts'. Some days of the week attract a larger readership so you should ask which days these are.
6. Certain publications offer free classified adverts as the cost is covered by the selling price. Some have minimum charge rates for a certain amount of words and extra for any additional words added.
Display advertisements
Although display adverts are sometimes used as 'fillers' (an item filling space in a newspaper,etc) as the need arise they usually appear in the classified and / or business section of the newspaper. They extend over two or more column widths and are more complete than the 'smalls' adverts, as fuller sentences are used. Display adverts are often highlighted by means of decorative frames and, in the case of adverts for vacancies, the firms log or emblem is included. The writer should consider the 4 points described in compiling your advert above. The readers attention can be caught by means of bold lettering, unusual layout, simple drawings and striking phrases.
Employment advertisements
1. The name of the organisation or company should stand out.
2. The position or post advertised should be highlighted.
3. Requirements from applicants should be mentioned, for example qualifications and experience.
4. A broad outline of the position should be given.
5. Details concerning fringe benefits should be mentioned but the salary need not be disclosed as this is often negotiable.
6. Instructions as to how the applicant should apply, the name of the contact person and the date applications close should be supplied.
Advertisements on products and services
1. Provoke an emotion in the intended buyer; e.g. 'Don't settle for anything than the best, you deserve it!'
2. Put as many ideas as possible into a few short sentence; e.g. ' Guaranteed Savings on selected items, or your Money back!'
3. Present difficult ideas in pictures that can be seen in the mind's eye.
4. Influence the reader to react positively; e.g. ' Use our service to improve your health. Don't delay-time is precious!'
http://www.turtleherbestate.co.za where you will find Global solutions and ideas. Turtle Herb Estate Holdings consists of 3 forward thinking entrepreneurs with expertise in marketing & DTP advertising, farming culinary and medicinal herbs, web design and online marketing, horse breeding (sport horses),animal health products, import and export, engineering and industrial design (water solutions), arts and crafts. With a combined wealth of 80 years experience in various lines of business, we embrace a holistic approach to entrepreneurship. |
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