Many small to medium size businesses struggle with this dilema. They may have even had an agency before. They liked the new ads that are done in a professional manner. And, they loved pushing salespeople off on thier agency. But, the owners simply want to keep more control of their business, including the marketing. The fact is, business owners write the checks and most are quite frugal. They see all the money that goes into an agency. And it's not just the 15% commission from their media buys. They also gey billed for copywriting fees, creative fees, production fees...Well the list goes on and on. So, yes they need an agency, but they don't want someone else spending their hard earned dollars.
However, there is a new approach at Pique Creative in Greenville, SC. Each person has 20-30 years of experience from large agencies, but now are a team of freelance artists, copywriters, media buyers, etc. It's advertising a la carte! Just choose the advertising help you need. They even give rebates (from their media buys) back to their clients to use for creative fees. Or, if you don't need media buys, you can just use thier creative services from all over the USA. Print ads can be purchased for newspapers, magazines, collateral, etc. Pique Creative will produce professional print campaigns and e-mail PDF copies of their ads to you. The ads can be e-mailed back and forth until final approval. Then, payments can be made using PayPal.
Thus, you can have control of your marketing dollars and still have a well designed professional look for your company. Your ads will have that ad agency appearance, but at much more reasonable rates! And, they will be designed for your target audience!
Please visit their web site: www.wholesaleinserts.com Andy Anderson is a partner in Pique Creative, with over 20 years of advertising experience. He also owns Wholesale Inserts, a print shop for low cost, high quality newspaper inserts, brochures and direct mail. Please visit that web site at: www.wholesaleinserts.com |
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