Many people believe that yellow page advertising is the best possible advertising for a new business, but let me tell you I have heard some horror stories in my past. In fact let me tell you about one story, which is pretty much unforgivable. I was told by a Yellow Page Advertising Representative that the book closed in two days and if I did not get my Ad in now I could forget it until next year. I found out later that this was a lie, and the representatives in the area told that to everyone. Actually the book did not close for two months.
This was not an off brand yellow page advertisement book; this was the actual phone company Yellow Pages. The lady who was selling the advertisement scribbled a bunch of stuff on a piece of paper and took my order. Then she had me sign it and I said but I can read it how are you going to make sure you got it right, she said not to worry that she would write it up when she got back.
It turns out later that they put me in the wrong category. You see I was in the pressure washing business and we specialize in cleaning concrete for large property management companies, big box stores, restaurants chains and government agencies. Instead my Ad appeared under Driveway Cleaning. The representative, said there was nothing I could do because I had signed a piece of paper approving it.
Needless to say, since it was the phone company they added the bill to my phone bill and when I refuse to pay because of their mistake, they sent it to collections and attempted to turn off my business phone. From that day on I have warned every small business-person I have ever met in my entire life not to advertise in the Yellow Pages, do not trust them. The yellow page advertisements do not work anyway is a waste of money. Consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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