Have you ever wondered how you can influence customer referrals?
Today I will show you can get your customers to bring more customers to you like a magnet.
A few years ago I was invited to a dinner and dance launch party of a new car (the company name will remain anonymous) I already had the previous model of this car, which I was happy with. I learnt that the company exclusively invited all their car owners in their database.
It was a black tie affair, champagne, comedians, cocktails, exotic foods etc. It really was a nice setting. To cut a long story short, there was this massive build up before they unveiled this new model of car, which they did with fireworks and dancers, it really was spectacular. The funny thing was that once I had seen the car I did not think much of it as it looked more or less like the old model, which I already had.
Anyway, about a year later I was driving pass the same company's showroom and popped in to have a look at the new model. Guess what, I bought the new model and part-exchanged my older model. So as you can see, all that glitz and glamour paid off for them in the long run.
If you therefore have direct contact with your customers, stage events where loyal customers can and are motivated to bring their friends to you, you will then have a captive audience of potential customers or clients. Examples of this are; product previews, product sample evenings, free seminars, prize draw giveaways etc.
Try this, it really works.
Ken Ajoku is the author of "45 Powerful Marketing Strategies". To receive for FREE "The Secrets of Powerful Marketing", a seven part course by email worth £199.99 visit http://www.kajoku.biz now!
Also check out http://www.kajoku.biz/internet-marketing-tools/ for all your Internet marketing Tools.
This is an excerpt from my marketing book "45 Powerful Marketing Strategies That Will Not Only Make Your Business GROW! But Will Also Make You More Profits! Keep a look out for more of my Powerful Strategies coming soon.
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