Advertisings Two Important Virtue

Writen by Kurt Mortensen

You have complete control. Unlike public relations efforts, you have final word in determining where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily (working mothers, new home purchasers, small truck owners) and aim at very specific geographic areas. You can be consistent through advertising that presents your company's image and sales message over time to build awareness and trust.

Similar to McDonald's golden arches, a distinctive identity can eventually become clearly associated with your company. People will recognize you quickly and easily - whether in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising's Drawbacks?

It takes planning. You'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time and persistence. The effectiveness of your advertising is measured over the long run. That's because people don't see every one of your ads. They only see some of them some of the time. You must repeatedly remind prospects and customers about the benefits of doing business with you. It's this constant repetition and the cumulative effect that win the day. It is also the long-term effort that triggers recognition and helps special offers or direct marketing really pay off.

Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life. If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!